Keyword Research: Learn How Your Customers Use Language

Keyword Research: Learn How Your Customers Use Language: "Keyword Research: Understanding the Power of Customer Language
Far too often marketers think they know what words a potential visitor uses to construct a query to find their product, services or information in search engines. But years of research and experience have shown that search engine users use terms based on their experience and the way they relate to your product or service as a potential customer/visitor, which is often different than the way you refer to your own products and services within your company.

Extensive keyword research seeks to harmonize your keyword choices with the search terms most used by your targeted visitors. Understanding your target audience's language and behavior at this level makes a huge difference in how easily potential visitors can find your website and how your site will rank in the search engine results as users hunt for products and/or services offered by you and your competitors."