The Social Network Grid
Wednesday, April 16, 2008
Friday, April 11, 2008
Strategy in the new economy
Strategy in the new economy: "A dozen overlapping themes are emerging which differentiate the new economy from the old. The new economy is: 1. a knowledge economy, based on human capital and networks, 2. a digital economy, 3. virtualized, 4. a molecular economy, 5. a networked economy, integrating molecules into clusters which network with others for the creation of wealth, 6. eliminating middlemen, 7. being created by the new media, a convergence of the computing, telecommunications, and content industries, 8. an innovation-based economy, 9. blurring the gap between producers and consumers, 10. immediate, 11. a global economy, and 12. causing discord."
Wednesday, February 13, 2008
East Coast Music Association
East Coast Music Association: "At ECMA 2006 in Charlottetown the ECMA Members Only Lounge was launched. Member artists at various levels of their careers took the open mic opportunity and entertained some big & small crowds... and The Divorcees were discovered! From humble exposure in the ECMA Members Only Lounge this band has rocketed to an ECMA Award Nomination and played for the Gala Show in front of a nationwide TV audience in 2007!"
Keyword Research: Learn How Your Customers Use Language
Keyword Research: Learn How Your Customers Use Language: "Keyword Research: Understanding the Power of Customer Language
Far too often marketers think they know what words a potential visitor uses to construct a query to find their product, services or information in search engines. But years of research and experience have shown that search engine users use terms based on their experience and the way they relate to your product or service as a potential customer/visitor, which is often different than the way you refer to your own products and services within your company.
Extensive keyword research seeks to harmonize your keyword choices with the search terms most used by your targeted visitors. Understanding your target audience's language and behavior at this level makes a huge difference in how easily potential visitors can find your website and how your site will rank in the search engine results as users hunt for products and/or services offered by you and your competitors."
Far too often marketers think they know what words a potential visitor uses to construct a query to find their product, services or information in search engines. But years of research and experience have shown that search engine users use terms based on their experience and the way they relate to your product or service as a potential customer/visitor, which is often different than the way you refer to your own products and services within your company.
Extensive keyword research seeks to harmonize your keyword choices with the search terms most used by your targeted visitors. Understanding your target audience's language and behavior at this level makes a huge difference in how easily potential visitors can find your website and how your site will rank in the search engine results as users hunt for products and/or services offered by you and your competitors."
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